Business Analytics comprises of tools and methods that give the business users (i.e. decision makers) insight and understanding of not just what happened, but why it happened, with the purpose of using this insight to prescribe action.
Business Analytics marries the business professional’s broad knowledge of the business environment and business processes, taking as input the descriptive information (or facts) delivered by the BI stack enabling the user to reach insights that can be prescriptive to guide subsequent actions and decisions. Business
Analytics has a specific purpose of melding information and expertise to guide business action.
Business Analytics is the scientific process of deriving insights from raw data to support decision making. Through this business analytics course you will learn: